3 CPG Trends That Will Reshape 2025 (and How Data Can Fuel Your Success) 🚀

Alright CPG peeps, listen up! 📣 If you want to crush it in 2025, you’ve got to be ahead of the curve. And trust us—these trends are ones you don’t want to miss. Let’s dive in:

1. Personalization is King 👑

Today’s consumers want to feel like VIPs. They crave brands that genuinely understand their needs and preferences. Companies like BarkBox, Tatcha, and Color&Co are leading the way by tailoring their products and marketing efforts to individual customers.

Why does this work? Because personalization builds trust and connection. When a brand feels “just right” for a customer, they’re far more likely to stick around.

Fun Fact: Did you know that 70% of top DTC (direct-to-consumer) brands use interactive quizzes to deliver a customized customer experience? That’s right—tools like quizzes and preference surveys not only delight customers but also give you valuable data to keep improving.

So, here’s the question: Are you personalizing your customer experiences yet?

2. First-Party Data is Your Goldmine 💰

With third-party cookies on their way out, owning your customer data is no longer optional—it’s essential.

Forward-thinking CPG brands are embracing strategies to collect and leverage first-party data. From email addresses to purchase preferences, every piece of insight you collect can fuel smarter, more targeted marketing.

Pro Tip: Campaigns that invite customers to engage, whether through sweepstakes, loyalty programs, or promotions, are an easy way to build your email list while fostering brand loyalty.

CPG Win Formula: More data = More repeat buyers.

Don’t let this opportunity slip through your fingers. The brands that succeed in 2025 will be those that own their data and know how to use it.

3. Experiences > Discounts

Forget traditional discounts and coupon codes. Nobody wants to download another app or hold onto tiny pieces of paper just to enter a sweepstake or join a loyalty program.

What customers really want is a seamless and exciting brand experience.

Here’s where you can shine:

• Make it ridiculously easy for customers to engage with your brand.

• Use tools that streamline interactions—like AirBaton (hint, hint 😉).

Creating memorable experiences not only boosts customer satisfaction but also turns them into lifelong advocates for your brand.

To sum it up:

1. Gather valuable first-party data through interactive campaigns.

2. Create personalized experiences that resonate with individual customers.

3. Drive loyalty and repeat purchases by putting consumer insights to work.

2025 is your year to shine. Let’s make it happen—together. 💪