CASE STUDY
Consumer Awareness/Sweepstakes
Four Roses Bourbon
Designed to increase sales and awareness. Consumers were invited via in-store signage and social media to share their “Mellow Moment”. The first 50 participants received a custom Four Roses hammock, and anyone who shared their “Mellow Moment” was automatically entered into a sweepstakes for a chance to win a Four Roses Destination Kit.
To participate consumer was age gated and then taken the mobile map page to see all the other consumer “Mellow Moments”.
Once they finished exploring and were ready to upload their own image, consumer registered and then uploaded their own “Mellow Moment.”
After upload, consumer could go back to the map page or upload another photo.
Results
The program was a huge success with almost 8k visitors to the Mellow Map and countless personal consumer “Mellow Moments” shared across the US.
Traffic - 7,790 site visits
50 Winners awarded branded Four Roses Gear
500+ Customer notifications delivered
Some of our favorite ”Mellow Moments”
