CASE STUDY
Instant Win Sweepstakes
Bud Light NFL Race To The Endzone
Bud Light and the NFL wanted to create excitement and drive consumers to in-store beer displays leading up to the NFL Season. So we built the Bud Light NFL Race To The Endzone Instant Win Sweepstakes and brought it to life at retail.
Consumers were invited via in-store signage, to scan a QR code (“check in”) at any participating retailer for a chance to win cool prizes instantly, as well as earn more entries into the grand prize drawing for autographed memorabilia, tickets and more!
When they scanned the QR code the first time, they registered and added the digital pass to their mobile phone. This digital pass then tracked their progress during the campaign, and provided easy access to the sweepstakes site.
Each time the consumer returned to retail and scanned the QR code, they had a chance to win instantly (once per day) as well as earn 25 yards toward another entry into the grand prize (100 yards = 1 entry)
Results
The response was incredible with over 114k scans (scans = store visits)… across 32 states with 20k consumers completing 4 store visits (4 visits = touchdown) and A LOT of happy retailers!
