CASE STUDY
Sweepstakes
Nerds
As a way to collect valuable consumer data and promote Nerds® Gummy Clusters leading up to the 2024 NFL Super Bowl we created and managed a custom sweepstakes for Nerds®. This sweepstakes offered Nerds® fans the ability to earn daily entries into the grand prize drawing for a chance to win a trip to the 2025 NFL Super Bowl! This sweepstakes was a big win with over 380,000 entries!
To enter, consumers registered for the sweepstakes and could earn daily entries by visiting the site once per day. More entries, more chances to win!
They also received regular notifications throughout the campaign, letting them know how many entries they had earned so far. The consumer could click on the link in their email to be redirected to the sweepstakes site.
We also delivered a coupon to participating consumers to encourage and drive purchases of Nerds products!
The consumer lands on the site landing page via URL or QR Code. They click “Get Started”.
They are authenticated and complete the registration form.
Once registered the consumer must click the “Earn An Entry button to receive their daily sweepstakes entry.
This message will appear once an entry has been received!
Upon each entry earned the consumer will receive a confirmation email. This email will link back to the ”Earn an Entry” page as well as link out to the Nerds locator website.
Results
384,329 Sweepstakes entrants
Entries from all 50 states
44% of entrants are 40-59
56% of consumers returned to the site for additional entries
1 Grand Prize Winner
