CASE STUDY
Points Based Loyalty
Anheuser-Busch Craft Collective
Designed to increase sales and awareness across Anheuser-Busch’s broad craft beer portfolio at convenience stores…consumers were invited via in-store signage to join the Craft Collective Loyalty program to earn some very crafty prizes.
To participate they scanned the QR code on in-store signage, completed registration and uploaded a receipt of their Craft Beer Purchases. Or for Non-Beer Purchase states, they could “check-in” to receive points towards different tiers of prizes.
Once the points collected matched with the points needed for a prize, the consumer could claim the prize or keep the points for higher point prizes.
Results
126,030 Points Issued
4,161 Daily Site Visits
Engagement by all age groups 21-79
Utilized a 4-tier reward system to encourage continuous consumer engagement
100’s of retail displays secured
