CASE STUDY

AIR™ - AirBaton™ Instant Rebate

King’s Hawaiian

Designed to instantly reward consumers after playing the King’s Hawaiian Slider Sunday scratch off game!

  • To participate consumers first visited the King’s Hawaiian Slider Sunday promotion site. There they were able to win prizes such as an AIR™ (AirBaton Instant Rebate), a King’s Hawaiian cooler, and King’s Hawaiian branded apparel. To redeem their AIR™ consumers submitted an image of their receipt showing the purchase of eligible King’s Hawaiian products.

  • Once the receipt was submitted and validated they received their rebate payment instantly via Venmo/PayPal. All within 5 minutes of submitting their receipt! 


Results

  • 9,059 Members

  • Engagement in 50 states and D.C.

  • Engagement by all age groups 18-99

  • 1,320 FREE products awarded!

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