CASE STUDY
AIR™ - AirBaton™ Instant Rebate
King’s Hawaiian
Designed to instantly reward consumers after playing the King’s Hawaiian Slider Sunday scratch off game!
To participate consumers first visited the King’s Hawaiian Slider Sunday promotion site. There they were able to win prizes such as an AIR™ (AirBaton Instant Rebate), a King’s Hawaiian cooler, and King’s Hawaiian branded apparel. To redeem their AIR™ consumers submitted an image of their receipt showing the purchase of eligible King’s Hawaiian products.
Once the receipt was submitted and validated they received their rebate payment instantly via Venmo/PayPal. All within 5 minutes of submitting their receipt!
Results
9,059 Members
Engagement in 50 states and D.C.
Engagement by all age groups 18-99
1,320 FREE products awarded!