CASE STUDY
Sweepstakes
Trolli® Most Valuable Worm X Caleb Williams
Designed to promote Trolli® Sour Brite Crawlers in a collaboration with top college football player Caleb Williams.
To participate consumers visited the custom microsite to register for the Trolli® Most Valuable Worm X Caleb Williams Sweepstakes. Once registered, they were automatically entered for a chance to win limited edition prizes.
This sweepstakes was promoted only on social channels and received entries nationwide.
5 Grand Prize winners received limited edition merch signed by Caleb Williams.
4,000 First Prize winners received limited edition bags of Trolli® Sour Brite Crawlers Caleb Williams Mix.
Consumers visited the sweepstakes site from social channels. Once the consumer lands on the custom site…
The consumer is age gated and phone authenticated for fraud prevention.
They then complete their registration form and submit it.
Once they submit their registration form, they are automatically entered into the sweepstakes for a chance to win LIMITED EDITION prizes.
Results
16,711 Sweepstakes entrants in 30 Days!
Entries from all 50 states
50% of entrants are 30-49
60% Opt in for Ferrara Marketing
5 Grand Prize Winners
4,000 First Prize Winners
Press/Social
“Trolli® Partners with Top Pro Football Prospect Caleb Williams with Limited-Edition Trolli Pack”
- Yahoo
