CASE STUDY
Sweepstakes
Voodoo Ranger
The March Rangerousness campaign was designed to drive excitement and Voodoo Ranger sales during March Madness, while rewarding consumers for their correct March Madness picks!
To participate consumers completed registration and then picked winners for each day of games throughout the tournament.
For every team they picked, they received an additional entry into the sweepstakes.
Near the end of each tournament day, 10 first place prize winners were selected and INSTANTLY received either a ride-share code or $20 via PayPal/Venmo. After every round, a grand prize winner was selected, and they won $200 via PayPal/Venmo and a limited-edition Voodoo Ranger fan kit.
Results
4,659 Members
50,653 March Madness picks
On average consumers came back and picked teams 10 times
Engagement in the March Rangerousness promotion from all 50 States
