CASE STUDY
Brach’s Sweepstakes + AIR™
BRACH’S Candy Corn Club Sweepstakes
Designed to promote Brach’s Candy Corn, collect valuable consumer data and introduce the inaugural Brach’s Candy Corn Club! 100 lucky consumers were chosen as winners and received 3 different Candy Corn prize packs throughout the year keeping Brach’s Candy Corn top of mind while driving sales with an instant rebate!
To participate consumers visited BrachsCandyCornClub.com to register for the Brach’s Candy Corn Club Sweepstakes. Once registered, they were instantly rewarded for participating in the Brach’s Candy Corn Club sweepstakes by receiving an AirBaton Instant Rebate via email, for a free bag of Brach’s Candy Corn.
The consumer could click on the link in their email to be redirected to the Brach’s Candy Corn Club rebate site.
Once their receipt was submitted and validated, they received Up To a $5 rebate payment instantly via Venmo/PayPal. All within 5 minutes of submitting their receipt!
Results-Brach’s Candy Corn Club Sweepstakes
23,822 Sweepstakes entrants for 3-week program!
Entries from all 50 states
48% of entrants are 30-49
70% Opt in for Ferrara Marketing
100 Winners
Results-Brach’s Candy Corn Club Rebate
2,756 rebate registrations
1,021 redemptions/bags of candy corn sold
Average rebate value is $3.26
