CASE STUDY

Thomas’ Muffin’ But Possibilities
Loyalty Program

The Thomas’ Muffin’ But Possibilities campaign was designed to drive excitement and Thomas’ English Muffin sales during the promotion, while rewarding consumers for each purchase, especially variety pack purchases!

  • To participate consumers completed registration and then uploaded receipts showing purchase of Thomas’ English Muffins.

  • For every valid purchase made, they either received 5 points (for original pack purchases) or 10 points (for variety pack purchases) INSTANTLY.

  • Consumers could then redeem their points for exclusive limited-edition merchandise such as a Thomas’ mug, cozy slippers or a blanket! To drive even more excitement, we incorporated limited time “Double Point” offers throughout the promotion which helped keep participants motivated.

Results

  • 23,658 Members

  • 472,195 loyalty program points earned

  • 7,217 exclusive merchandise rewards issued

  • Engagement by all age groups in the Muffin’ But Possibilities promotion from all 50 States

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