CASE STUDY
Sweepstakes
Saint James
Designed to promote Saint James Iced Tea in a collaboration with Gurney’s Montauk while driving awareness and securing incremental displays. Consumers were so excited to win this trip that we had thousands of entires in the first 24hrs!!!
To enter for a chance to win, consumers registered for the sweepstakes and could earn daily entries by visiting the site once per day to engage with the brand!
With every entry earned, consumers also had the chance to instantly win 1 of 1,000 exclusive instant win prizes!
This sweepstakes was promoted on social channels by the brand and influencers, at select retail locations nationwide, and many forms of out of home advertising to increase visibility to the public.
1 Grand Prize winner received a trip to The Hamptons.
Results
158,975 Sweepstakes entries!
Entries from all 50 states
45% of entrants were 21-39
53% Opt in for Saint James Marketing
1,000 Instant Prize Winners
1 Grand Prize Winner
Saint James boosted sales by 557% increase in both dollar sales and units scanned
